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The largest Ukrainian ice cream producer – the Company of RUD upholds the ‘Kindness record’ event


On Thursday, April 14, there will be a public event held at Sobornyi Maidan from 2:00 p.m. to 8:00 p.m. The said event will be participated by near 50,000 people, thus making Zhytomyr a record holder as the most charitable city of Ukraine. Moreover, it is anticipated thereby to collect over UAH 1 million for the purpose of rendering aid to cancer-stricken children and kids with disabilities.      

The primary sponsorship over the said event is provided by the Company of RUD.

This is the next time PJSC Zhytomyr Butter Plant – RUD TM has validated its status of a philanthropic company. Therefore, the acknowledgement ceremony for rewarding of winners of Zhytomyr geography-specific round of the nation-wide competition CHARITABLE UKRAINE – 2015 was held on February 28, 2016. Among them is the Company of RUD that has become a winner in category "A Philanthropist: Company – Large-scale business" for two consecutive years now! Zhytomyr region firmly secures a status of the charitable land. The ‘Kindness record’ is considered to be the one of the most notional events in the charitable year of 2016! The purpose of the said event is to be listed in Ukraine’s Book of National Records as the most charitable city of Ukraine through collection of UAH 1 million for medical treatment of little cancer-stricken residents of Zhytomyr and Zhytomyr Region, as well as for improvement of health of kids with disabilities living therein. The ‘Kindness record’ event will be backuped by non-stop charitable concert participated by performance ensembles from Zhytomyr and Ukrainian performing artists. 

Petro Rud, Chairman of the Board of PJSC Zhytomyr Butter Plant – the Company of RUD, “We’ve immediately agreed to uphold the ‘Kindness record’ and invite everybody to join this event. Benefaction is a warmth of soul for those who needs it most of all. Let’s help everybody to discover Zhytomyr as a city of kindness, people with fine fillings, people who are concerned and ready to share their love…”.

Please be reminded that the ‘Kindness record’ event will take place on April 14 at Sobornyi Maidan. Start time is 2:00 p.m. Everybody’s invited!